SOFTROCK

GENERAL & PRESS INQUIRIES:

PROJECTS & COLLABORATIONS:

SOCIAL:

Selected Clients

Atelier Biagetti Constança Entrudo Lisbon Oceanarium Studio Alstolfi

Selected Presss

2023 Colaboration Deeply x Scalpers

Design

Pedro Mata

Development

Rafael Gonçalves

SOCIAL RESPONSIBILITY & AWARENESS

Softrock is a family project and as a small team, we are motivated by projects we find artistically stimulating. We are committed to continue working on making our production more local and sustainable. All phases of production take place in Portugal, where we source almost all of our materials. We believe in slow production and in giving our creative and production process just the time it needs. This way, you can be certain your Softrock has been made with care.

PRIVACY POLICY

We don’t directly collect your personal information. When you sign up to our newsletter, your data will be collected and processed by Mailchimp. Read more about Mailchimp’s Privacy Policy here.
If you wish to unsubscribe, you can do it here.

SOFTROCK

GENERAL & PRESS INQUIRIES:

PROJECTS & COLLABORATIONS:

SOCIAL:

Selected Clients

Atelier Biagetti Constança Entrudo Lisbon Oceanarium Studio Alstolfi

Selected Press

2023 Colaboration Deeply x Scalpers

Design

Pedro Mata

Development

Rafael Gonçalves

SOCIAL RESPONSIBILITY & AWARENESS

Softrock is a family project and as a small team, we are motivated by projects we find artistically stimulating. We are committed to continue working on making our production more local and sustainable. All phases of production take place in Portugal, where we source almost all of our materials. We believe in slow production and in giving our creative and production process just the time it needs. This way, you can be certain your Softrock has been made with care.

PRIVACY POLICY

We don’t directly collect your personal information. When you sign up to our newsletter, your data will be collected and processed by Mailchimp. Read more about Mailchimp’s Privacy Policy here.
If you wish to unsubscribe, you can do it here.

Softrock is a family project that creates new realities by playing with the senses, organic shapes and their natural appearance. This project emerged as a collaboration between João Parrinha, a multidisciplinary artist and product designer, and his daughter Carolina Parrinha, the brand’s artistic director.

Inspired by natural forms, Softrock pushes boundaries in the creation of soft pieces that visually resemble different types of rocks. Creating environments that evoke the comfort of being surrounded by nature, Softrock questions our perception and how we relate to the natural world.

All pieces are unique, entirely handmade and only produced by order. Softrock’s versatility allows us to conceptualise and adapt, be it larger artistic commissions or a single customised piece. The rocks are comfortable, soft and light-weight, but above all, imaginative.

The studio is based in Ericeira, Portugal, where all phases of design and production take place. Softrock is committed to a sustainable production process. You can read more about Softrock’s Social Responsibility & Awareness here.

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