SOFTROCK is about what is seen and what remains hidden. SOFTROCK is a small independent family project that brings about a new sense of reality by playing with organic shapes, their natural appearance and their form. By recreating and reimagining solid minerals, João Parrinha explores the power of materiality to express a paradox of emotions about what we see and feel.
Inspired by the organic forms of nature and the feeling of comfort we can experience when we are surrounded by it, João’s multidisciplinary skills and surrealistic sensibilities allow him to change perceptions and transform the space which these objects inhabit.
The studio is based in Portugal where all phases of design and production take place, from the first stage to the final product.
All pieces are unique, entirely handmade and can be tailormade by order, especially for you.
Focusing on three styles of rock: pebble, granite and sandstone, each piece can be displayed individually or in clusters in many different spaces and be adapted to any space and context, indoors or outdoors.
Besides the models and sizes that we offer, SOFTROCK’s versatility allows each rock to be customized and adapted to the characteristics of its final destination.
By choosing your preferred size, texture, colour and shape you can make this product, designed to bring a more natural environment into your living space, even more special.
The pieces are mostly made of sponge and covered with a waterproof flexible skin. These objects are comfortable, soft, and light-weight, but above all, innovative.